Celebrity Endorsement Facebook- MyAssignmenthelp.com

Question: What is the rate of PORNSAK to be celebrity endorsement for Singapore Nescafe? Answer: It is expected that the endorsement rate for Pornsak would be about $4 million. It has to be said that in the recent time with the increasing popularity of the social media like Facebook, Twitter, Instagram and Snapchat; the endorsement is no longer depended for a single media like television endorsement or the face for print media (Money 2016). The means of endorsement has changed. It has also been evident that Pornsak is active in these social media and thus, it is expected that the rate of endorsement would include the rate for endorsing the product (Nescafe) in these platforms as well. The rate of endorsement has been estimated to be $4 million because Pornsak is not an international celebrity and he has fame in the market of Singapore and Thailand only. Thus, the rate would not be very high as $25 or $30 million like the other popular celebrities like Beyonce charges. So in order to become the celebrity face for Singapore, it is expected that Pornsak would charge $4 million. References: Money, C., 2016 10 Of the Highest Paid Celebrity Endorsement Deals Available at: https://www.therichest.com/expensive-lifestyle/money/10-of-the-highest-paid-celebrity-endorsement-deals/ [Accessed on: 3-5-2017]

Romeo And Juliet From Play To Big Screen Essays -

Romeo And Juliet: From Play To Big Screen Romeo and Juliet: From Play to Big Screen In 1596, William Shakespeare published the tragic tale of two star-crossed lovers, Romeo and Juliet. The origins of this story are uncertain but Shakespeares chief source for his adoption of the story was from The Tragicall Historye of Romeus and Juliet, a poem by Arthur Brooke (1562). He also knew the story from Palace of Pleasure, by William Painter, which appeared in several editions prior to 1580.(Boyce 563) Shakespeares classic tale is about two young lovers caught in the crossfire of a senseless family feud.(Shakespeare 3) This feud between the two families ultimately is the cause of the two lovers untimely demise. In 1996, Baz Luhrmann produced a modern film of the classic tragedy entitled William Shakespeares Romeo + Juliet. Adding familiar images and common ideas, Luhrmann brought the classic story to modern times. Though Romeo + Juliet has many differences from the original version from Shakespeare, it supports the original characters, themes, dialogue, and key issues of th e classic tale of the star-crossed lovers. There were many differences among the two stories, among these differences were setting, weapons, the classic Balcony Scene, other new adoptions to the film, the concentration on the main characters of Romeo and Juliet, and the implementation of imagery to the storyline. First, the setting of the story is probably one of the biggest differences between the two stories. The original version of the tale is set in Verona, Italy. The newer version is set in a fictitious Verona Beach, California, a city with the appearance of modern day Los Angeles after a riot. The new environment gives familiarity to the viewer, allowing them to relate to the situation at hand, bringing it to a modern time. Another change to the story was the weapons used within the story. The original story used daggers as weapons whereas the newer version uses guns (appropriately titled sword, dagger, etc.). The famed Balcony Scene, where Romeo and Juliet avow their love to each other was dramatically changed in many aspects. In the original version, Juliet appears on the balcony and utters the famous words O Romeo, Romeo! Wherefore art thou Romeo? (Shakespeare 45) Juliet then goes into the speech about names, asking Romeo to deny his fathers name. Romeo is hiding in the shadows below and hears the words of Juliet. After hearing Juliets speech Romeo steps into the light. Romeo and Juliet profess their love for each other and they plan to get married in secrecy. This is a very romantic and heart-filled scene. The new version, on the other hand, takes place in the pool of the Capulets home. The same dialogue is spoken between the two lovers but the sexuality of the film takes away from the true romanticism of the original play. Only part of the scene takes place on the balcony. Only where Juliet is telling Romeo goodnight takes place on the balcony. This, in part, takes away from the story. Many things in the new version were changed to make the transition from old times to new. Guns, letter couri er services, cars, drugs, and policemen all replace swords, messengers, Monarchs, and the Watch. These modern elements neither take away nor add to the storyline. When the characters fight with swords in the original play, the audience understands the magnitude of the hatred between the two families. This same magnitude is conveyed when the characters fight with guns. Because the play focuses on the feuding families and the desires Romeo and Juliet have for each other, time changes, props changes, and slight dialogue, action, and scene changes does not make a substantial difference in the overall plot of the story. One aspect of the play that really bothered many Shakespeare fans was the change of the meaning of Mercutios Queen Mab speech. Mercutios long speech about Queen Mab in the original version, according to Robert Evans, presents what were the main reasons for marriage- money, place, and love- and then presents what in the milieu of Romeo and Juliet was a principle destructiv e force- violence.(Evans 79) In the new version, Mercutio is merely referring to a mood-altering drug called Ecstasy. Also,

Miscegenation and the Pocahontas Narrative Essay Example

Miscegenation and the Pocahontas Narrative Essay Example Miscegenation and the Pocahontas Narrative Essay Miscegenation and the Pocahontas Narrative Essay Miscegenation and the Pocahontas Narrative The first thought that came to mind when reflecting back on all of the readings we have completed for the week comes from a line in Talons Miscegenation and the Pocahontas Narrative in Colonial and Federalist America. On page twelve Tilting explains that historians have stated that the intermarriage between Pocahontas and Role lead to keeping peace between the races and even the civilization of the Indians. This reminded me of the White Mans Burden that is so often talked about hen the discussion of whites taking over the Indian lands arises. The White Mans Burden is the thought that whites are assigned to the task of teaching the native people what it means to be civilized, as well as integrating them into the typical white society. As discussed, Phaeton and his people already had systems of diplomacy developed Just as the whites did. It may have been considered a less sophisticated system, determined largely by family structures, but despite being considered less complex, there was no visibly apparent reason on why It changed. This dynamic is also seen In the letter of John Role to Thomas Dale on page sixty- seven when he says that it would be beneficial to Pocahontas for her to be converted to Christianity. Shall I be of so untoward disposition as to refuse to lead the blind into the right way? He asks. Shall I be so unnatural, as not to give bread to the hungry? Role believes that he can alter the unchristian ways that Pocahontas has been living and convert her to a more acceptable member of society by marrying her. This is Interesting because the two mall reasons that he presents to Role as to why e wants to marry her Is because he loves her deeply and that he has a sort of If you cant beat me, Join me mentality. When Role needed more of an argument as to why he should marry her, he pulled out the religion card and played to the fact that he would be able to show her the righteous Christian way If her were to make her his wife. On page fifteen of Talons article, he states that It would have been more beneficial If a larger majority of colonists had chosen to marry Native Americans. When the colonists were having difficulty finding resources and food to survive the cough winters, the Native Americans would have been able to help them better endure and adapt to the harsh conditions. In the records of John Smith, he expresses his gratitude to the kindness of Pocahontas and the rest of her fathers people. This shows a difference In the perception of the Native Americans, as they proved to be resourceful and helpful rather than violent people. A final Issue I have yet to comprehend since first learning about mixed marriages and their offspring Is the fact that no matter how many generations separated from the original full-blooded other, one will always be considered an other. This Is

5 Easy Ways You Can Avoid Job Burnout

5 Easy Ways You Can Avoid Job Burnout What are some signs job burnout is sneaking up behind you? They might not be what you’d expect†¦ and they may not even happen at work. If you’re sleeping more than usual on weekends, feeling extra distracted or forgetful when it comes to everyday tasks, snapping at family and friends, or fantasizing about ditching your life for a quiet beach somewhere, you might be coming close to your breaking point at work. After all, you probably spend most of your week in the workplace; it makes sense that any pressure you feel would start bleeding into other parts of your life as well. Once you’ve realized that you’re in the danger zone, there are small actions you can take before you explode.1. Put your calendar on a diet.Are you booked solid for the next five work days, breakfast to dinner? Are all of those meetings or appointments truly essential this week? Look at your work calendar for the next month. Try to find obligations you can move out a week or two, o r even skip altogether. Whenever possible, slip in some blocks of time for yourself, even if it’s just an hour or two to clear your head and work on specific projects without interruption. When someone sends you a new meeting invite, ask yourself, â€Å"Is this really necessary? Could a quick phone call or email resolve this instead?†2. Restructure your to-do list.Time to take a hard look at what you do every day. How many of those tasks are absolutely necessary? How many are directly related to your work goals? What would happen if you changed some weekly tasks to every two weeks? Try to create some flexibility for yourself so that you have time for absolutely essential tasks.It’s okay to say no to new requests and meetings if they would push you over the edge. Negotiate with your colleagues as necessary: â€Å"I don’t have the bandwidth to handle this on Monday, but how about we revisit this on Thursday afternoon?†3. Speak up.Be honest with your manager if you’re feeling crunched. Maybe he or she can help you come up with a game plan for easing your immediate workload or help you prioritize tasks. It’s not a sign of weakness to ask for help- it’s a sign that you’re seizing control of your work life and reorganizing before things start to slip too much. It’s so much better to stop and honestly re-evaluate early on, before deadlines have been missed or you’ve put in much less effort than you should have.]4. Treat Yourself.Maybe don’t run out and buy that gold Rolex (unless your budget allows for that, in which case go for it), but find small ways to reward yourself and distract your brain from what’s been going on at work. Have you been meaning to see that new movie before it leaves theaters? Take a night off and go†¦ and don’t forget the popcorn. Feel three weeks of tension and poor sleep building up in your shoulders? Get a massage or take that yoga class y ou’ve been skipping because you’re so busy.via [giphy.com]It doesn’t have to be a physical or costly treat- it can be as simple as scheduling time with family or friends to decompress. Laughter may not beat antibiotics when it comes to medicine, but it can work wonders for a frazzled state of mind.5. Get out of town.It can be so easy to get caught in the cycle of not taking vacation or personal days because things are too busy at work. In that mindset you may feel like you need to be there to get everything done, and then you can’t leave until the timing is right.Sad secret: the timing will probably never be perfect. In most jobs, there’s never going to be a magic lull where everything will stand still for a few days. So pick a time to take off, and commit to it. Figure out what you can reschedule while you’re out, and work with your colleagues to get coverage for the things you can’t budge. Then flee to that beach/cabin/backyard loun ge chair- and instead of running away permanently, come back refreshed and ready to start over.I promise you that your workplace will survive without you during your brief absence, and your coworkers be jazzed to have a renewed, enthusiastic colleague back on Monday morning.Some TLC is absolutely essential to keeping your work self sane and engaged. If you let stress get the best of you, you run the risk of damaging your professional life and even your personal life. It’s just not worth the risk, when you can take small (but effective!) steps to stop overwhelm before it happens.

Merger Of Mittal And Arcelor Steel Essay Example | Topics and Well Written Essays - 7250 words

Merger Of Mittal And Arcelor Steel - Essay Example Having reached the number one position in steel manufacturing and assessing the need to consolidate and to take advantage of the economies of scale, in January 2006, Lakshmi Nivas Mittal of Mittal Steel Netherlands took a historical decision to make an attempt to acquire the next biggest steel company Arcelor S.A. Having gone through the basics idea about the world steel industry and the rationale behind the Mittal Steel's decision to acquire the next ranking Arcelor S.A, this paper attempts to bring out an analytical review of the whole scheme of merger with respect to the effect of the merger from the point of view of the investors, the appreciation in their holdings, reasoning behind the merger from the point of view of Mittal Steel as well as Arcelor S.A. The paper also studies the role played by Severstal, the Russian Steel major in the merger deal. With the advent of globalization the large companies have broken their geographical barriers and this has resulted in the cross border mergers and acquisitions of bigger companies. Especially in Europe the purchases by way of takeovers of companies had been at $ 418 billion whereas it was only $ 211 billion for the American companies in the first quarter of the year 2006. This includes the fierce battle of the hostile takeover by Netherlands based Mittal Steel of Luxembourg based Arcelor. This hostile bidThis hostile bid for takeover was put forth by Mittal Steel to Arcelor for taking over the latter at a consideration of US $ 22.4 billion and this bid was made on the 27th January 2006. This takeover once completed would result in an aggregate sale of seventy billion US dollars and ten percent of the world steel production. This also means that the combined production of the new company would be three times more than that of the closest competitor Nippon Steel Corporation of Japan. After the merger the new entity would provide employment for 320,000 people. The operations of the new company would spread over four continents of the world. The company would also expand its market to the United States where there is a high potential for growth. This would also entail the new company commendable bargaining power and economies of scale. From the following table, one can observe the size and magnitude of the takeover bid made by Mittal Steel Source: The Hindu. Business Line Newspaper Dated 1st February 2007 3.0 A BACKGROUND: A brief background of the Buyer (Mittal Steel) and the Target (Arcelor S.A.) is presented below: Mittal Steel N.V: Head Quartered in Rotterdam/London 225,000 employees Steelmaking facilities in 16 countries Customers in 120 countries Shipped 49.2m tons in 2005 Revenues of $28.1bn in 2005 (Breaking News Article 2006) While production of steel of various kinds is the main activity, the Mittal Steel is presently operating in countries like United States, Mexico, Trinidad, Canada, Germany and France. Specialisation of Mittal

Viability of doing business in Brazil Assignment

Viability of doing business in Brazil - Assignment Example Global business competitive has taken a new twist where it has moved from inter-organisational competition to inter-country competition, and this is the observation of Accenture (2007). Clearly, there is so much justification in this observation with empirical records of economic growth of some major emerging markets, particularly those classified in the BRIC, namely Brazil, Russia, India and China. For example, Brazil’s trade investment is said to have jumped as up high as 50% in recent times. This report therefore looks into important factors that make Brazil viable for market expansion into that country. Any inconvenient factors shall also be outlined for further recommendations. Demographic Data of Brazil Brazil is a highly populated country with a population growth that continues to grow by the years. As of 2008, the PNAD had pegged the population of Brazil at 190 million people with a male to female ratio that is quite close, which is 0.95:1 (Kanter, 2008). Brazil benefi ts from a higher urban population which accommodates 83.75% of the total population of the country. Characteristically, business and economic development in that country is centred in the urban areas. Because of the higher urban population, this obviously means that there is a very active trade and business activity in the country that makes labour cheaper than compared to other developed countries (Colquitt, Lepine & Wesson, 2013). Quite unusually, there is less population concentration in the two most extensive regions of the country, which are the Centre-West and the North regions which have only 29.1 million inhabitants even though they encompass 64.12% of the country’s territory (Chen, 2008). Economic Variables Statistics from the World Bank and International Monetary Fund gives Brazil some of the most favourable economic ratings in the world and among their peers in the BRIC. For instance Brazil is ranked as the world’s 7th largest economy at market exchange rate s and representing Latin America’s largest economy with the world’s 7th largest purchasing power parity (PPP) (Hryckiewicz & Kowalewski, 2010). Brazil’s GDP given in 2012 by the International Monetary Fund was $11,875 which is contributed by a mixed economy. The mixed economic nature of Brazil’s economy is a major boost for all investors and entrepreneurs around the world who want to expand to that country, giving the assurance that there exist multi-variant areas in the economy where they can do business in. There is however exchange rate disparity with some of the world’s major currencies compared to the Brazilian Real, which gives exchange rate risk to most companies (Colquitt, Lepine & Wesson, 2013). Socio-cultural environment of Brazil Socio-culturally, Brazil operates a very open ended environment where the people are very open to socio-cultural changes and adjustments. Even though there are generally the high class and low class divisions, t he middle class seem to dominate the socio-cultural environment, helping to foster evenness between the rich and the poor. Popular culture has its roots in the socio-cultural make up of Brazil with so much dominance of this focused on sports following (Accenture, 2007). There are several social activities and programmes that bring people together such as naming ceremony, marriage, funeral, and parties. The reason for these socio-cultural characteristics could best be linked to the abundance of tourism in the country, which is patronised by both natives and foreigners. For the company, this will come as an advantage because it makes the people more spending focused and thus willing to do business without really thinking of spending as a waste (Pelle, 2007). Political-legal factors As part of a national consented effort to make Brazil an attractive global destination for doing business, there are several government interventions and programs that are aimed at making the country

Earth Sociology Essay Example for Free

Earth Sociology Essay The author of the book entitled Down to Earth Sociology focused his writings on conceptual issues regarding the social interactions of the people in everyday life including the aspect of understanding the individual experiences in the society and the analysis of the different dominant social cultures. The selections of the said book also emphasizes the different significant themes of the modern sociology including sociological analysis of the concept of gender, power, politics, sports, religion, racial tensions, crimes, poverty, homelessness, and the global outlook of economic capitalism. In this book, the author Henslin presented his ideas and analysis in the same scientific manner and process that is being implemented by the contemporary sociologist of the modern age. Through this, the book has able to critically analyze and present every intricate detail that is involved in the sociological research as guided by the main concept of the hypothesis. The book presented its views in relation to the present hypothetical concepts and theories in trying to explain and interpret the different social phenomena in the modern civilization. Included in the book of Henslin are detailed discussions of the different sociological theories that are guiding the research and development pursuit of the said field. These sociological theories are defined to have been developed at multiple levels, ranging from large theory to highly definite and explicit small-scale ones. Rather than thinking of one theory being excellent to the other theories it is more beneficial as well as informative to view these different theories as correlation with each other. One of the sociological theories on how to explain different phenomena that has been elaborated is the Structural-Functionalism, which is defined as a sociological theory that pertains on how to explain several social institutions as a means to be able to satisfy or fulfill the individual’s biological means. Another theory that has been discussed in Henslin’s book is the Conflict theory that is explained as a sociological theory that points out that society is not about unity or universal agreement but rather this theory is all about competition. According to this theory, society consists of different individuals who are competing for the limited supply of resources. An example of this conflict is in the Legislative branch of the United States Government wherein men are still viewed as more powerful and superior over women when it comes to the politics. As an effect, women’s privileges to express their opinions and ideas are still significantly limited. In this situation, it is clearly stated that there is a clash or conflict between genders, which also illustrate the obvious concept of inequality between men and women. Aside from the ones previously mentioned, another theory that was discussed by Henslin is the Symbolic Interactionalism that is discussed as a sociological approach on how to understand the proximity or relationship between human and society. The basic idea of Symbolic Interactionalism is that human action and interaction are only by means of exchanging substantial communications and symbols. Based on this theory, humans and lower forms of animals are different from each other because lower form of animals can easily respond to the environment while the human being has the capability to interrupt this process. In addition, lower forms of animals do not have the capability in conceiving different alternative responses to gestures unlike human beings they can easily grasp different gestures. Another theory is the Role Theory; this pertains to the different roles represented by an individual in their everyday lives such as the father, secretary, or friend. For instance, most people their notion or representations of secretary include: answering phone calls, making and managing appointments, filling different paper works, and typing memorandums. These different roles of a secretary could not be expected of professional basketball player. Basically, every individual have different personalities and roles in the society. In addition, the book entitled Down to earth sociology by James M. Henslin focused on real life situation in which all the readers can surely relate. Henslin’s book is indeed user friendly, entertaining to read and indeed valuable because it talks about actual life situations and social phenomenon. The sociological perspectives that is generally employed in the book enables the people to look below the surface of social life and examine different factors that shape our behavior, attitudes, and culture as well as our beliefs in life. Bibliography Henslin, J. M. (2005). Down to Earth Sociology. The Free Press, New York, USA. 13th Edition, Pages 281-296. ISBN 0743267605. Von Der Haar, Christine M. (2005). Social Psychology: A Sociological Perspective. Prentice Hall, USA. ISBN: 0130809837.